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A luxurious Rolex showroom featuring green and wooden accents. Display cases with watches are on the left, with plush green chairs and a consultation desk on the right. The Rolex logo is visible on the back wall, and potted plants add a touch of elegance.

Rolex at Long's Jewelers

For nearly 150 years, Long’s Jewelers has served as a foremost pillar of Boston’s luxury jewelry and timepiece market - a position we don’t take lightly.

Discover Rolex at one of five Long’s locations throughout New England, including showrooms in Burlington, Braintree, Peabody and Nashua, as well as our dedicated Rolex Boutique – a destination for watch enthusiasts based in Boston’s Back Bay.

Our Rolex showrooms

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A close-up of the Rolex logo, featuring the iconic gold crown emblem above the word

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
A sleek stainless steel wristwatch featuring a black dial with luminescent hour markers and hands, a date display, and a rotating bezel with numerals. The watch is photographed against a gradient teal background, showcasing its polished metal bracelet and clasp.

New watches 2024
A close-up image of a metal stamp with a detailed emblem above a golden, gear-shaped object on a light-colored surface. The emblem appears to be the same on both the stamp and the golden object. The background is minimalist with soft gradients and reflections.

Watchmaking
A person wearing white cloth gloves is adjusting the gold crown of a luxury wristwatch with a two-tone gold and silver metal bracelet. The watch has a fluted bezel and a date display on its dial.

Servicing
A modern jewelry store interior with wooden walls and marble flooring. Display cases with jewelry are on the left, and green chairs with wooden tables are on the right. At the back, there is more seating and a framed picture on the wall.

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