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A luxury watch store boasts an elegant interior with wooden tables displaying watches in glass cases. The walls are adorned with a mix of white and wooden panels. A green Rolex sign is prominently featured on the back wall. Potted plants and chairs add comfort.

Our Rolex history

As an Official Rolex Jeweler, Long’s has a long-standing partnership with Rolex that goes back many, many years.

We’re proud to offer multiple locations, expert staff, and special equipment for our customers throughout New England, and guarantee the authenticity of each and every part of your Rolex.

Long’s history

Long’s Jewelers is family-owned and operated with six locations throughout Massachusetts and New Hampshire. Since 1878, Long’s has served as the foundation of Boston’s luxury jewelry and timepiece market. We take enormous pride in celebrating the biggest moments in our customers’ lives, and while our business has evolved over the years, our philosophy has remained the same: offer only the highest quality product and uncompromised service.

A modern Rolex store facade with large glass windows and a green and gold Rolex sign above the entrance. The display window showcases elegant Rolex watches. A green flag featuring the Rolex logo is flown above the entrance. Trees are visible at the top.

Boston’s Rolex flagship

In 2021, we had the honor of opening the first and only Rolex flagship store at 8 Newbury Street – a luxury destination located in the heart of Boston. Our goal was to create a beautiful, immersive Rolex experience that represents this city we know and love. We are incredibly proud of what we’ve built together.

A modern office space with a dark teal couch and circular wooden coffee table with a flower arrangement. In the foreground, a large desk with a computer and two green chairs. The back wall features shelves with books, decorative items, and framed photos.

Global luxury

Bringing our vision to life took a truly global effort, with Rolex’s Geneva headquarters playing a leading role in designing our beautiful and luxurious store. Details throughout the boutique pay homage to Boston’s history, from brickwork inspired by Boston’s Back Bay to visuals of the Public Gardens – which is just a stone’s throw away. Every day, it is a thrill to watch customers react to the unique store experience.

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
A sleek stainless steel wristwatch featuring a black dial with luminescent hour markers and hands, a date display, and a rotating bezel with numerals. The watch is photographed against a gradient teal background, showcasing its polished metal bracelet and clasp.

New watches 2024
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing
A modern jewelry store interior with wooden walls and marble flooring. Display cases with jewelry are on the left, and green chairs with wooden tables are on the right. At the back, there is more seating and a framed picture on the wall.

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