Rolex Boutique

We take enormous pride in the diversity of our fine jewelry collections, in which classic diamond and gemstone silhouettes coexist alongside contemporary styles from highly-sought designers. Iconic brands include Fernando Jorge, Vhernier, Etho Maria, Azlee, Anita Ko, Temple St. Clair, and more – many of which are exclusively available in New England at Long’s. Whether you’re in search of a one-of-a-kind work of art, a specific style from your favorite brand, or a bespoke design to showcase your personal vision, we are confident that you’ll discover something rare and remarkable Upstairs at Long’s.

Our Newbury Street bridal collection embraces modern design, meticulous craftsmanship, and uncompromising quality. With decades to evolve and refine our process, we hold every diamond ring to an extremely high standard – one you might typically expect of a larger global brand. Best of all, on-site master jewelers mean we’re able to provide better service faster – a testimony to our in-house expertise and overall commitment to client service.

Upstairs at Long’s is home to an extensive assortment of unique antique jewels, signed designer collectibles, and fine pre-owned watches. From pieces produced over 100 years ago to modern day heirlooms, every item in our Vintage & Estate Collection is restored to like-new quality by our expert team of in-house jewelers. Many of the styles we carry come from illustrious designers such as Tiffany & Co., Van Cleef & Arpels, Cartier, Bulgari, and others. Allow us to guide you through our unrivaled selection of vintage and estate fine jewelry.