New England’s love for Long’s began in 1878, when Massachusetts native Thomas Long established his jewelry business in the suburbs of Boston. Since then, Long’s Jewelers has become synonymous with quality, integrity, and approachable luxury.

True to our brand heritage, we are committed to offering only the highest quality product and uncompromising service at the best possible value. We continue to operate as a family-owned business today and are proud to be a trusted destination for world-class jewelry and timepieces.

Our Mission

We understand that a luxury purchase is often more than a physical gesture. It’s an emblem of adoration and achievement. A reminder of memories and milestones. Symbols of love for yourself and others.

None of this is lost on us, which is why we’ve made it our mission to curate collections that are worthy of celebrating life’s most precious moments.

We look forward to helping you celebrate yours.

Fine Jewelry

Our reputation of excellence in fine jewelry spans nearly 150 years – from diamonds of extraordinary brilliance; to high quality sapphires, emeralds, and rubies; to every semi-precious gemstone you can imagine – like tourmaline, alexandrite, and many others. Our fine jewelry selection encompasses both ultra-wearable styles intended for everyday luxury as well as high jewelry designs and rare collections.

Discover the next object of your desire at Long’s.

Shop Fine Jewelry

Diamonds & Bridal

Our bridal collection is both exceptional in beauty and crafted with intention. With very few diamonds delivering on our expectations, we are incredibly purposeful in every step of the process – from sourcing GIA certified stones, to cutting and polishing, to guiding you to select or create a setting that’s representative of your taste and style.

Whether you’re looking for a traditional silhouette or a unique diamond cut, we look forward to helping you find a ring that’s equal parts modern and timeless – while also ensuring that the final design meets our unwavering luxury standards.

Designer Collections

We are humbled to carry both signature and exclusive collections from time-honored brands like David Yurman, Marco Bicego, Mikimoto, and Roberto Coin. If you're in search of new and emerging designers, you will also find a refreshing selection of contemporary lines across each of our locations, from Brazilian-born artisan Fernando Jorge, to celebrity favorite Anita Ko, to award-winning designer Dana Rebecca.

With an eye toward innovation, our branded collections are ever-evolving. We invite you to join us seasonally to discover something new.

Pre-Owned & Vintage

The timeless allure of estate jewelry and timepieces, in addition to its environmental benefits, makes it an increasingly appealing choice for discerning collectors. At Long’s, we carry a diverse assortment of antique and vintage styles, modern day heirlooms, authentic signed jewelry, and fine pre-owned timepieces. Designer brands include Tiffany & Co., Van Cleef & Arpels, Cartier, Bulgari, Boucheron, Audemar Piguet, and many more.

Discover a pre-loved style that you can enjoy for generations at Long's.

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Watches at Long's

From complicated dress watches to time-only sports models, we have you covered for all of your horological desires. You’ll find a robust selection of classic and contemporary timepieces available in each of our six locations, including a dedicated Rolex Boutique and a Patek Philippe Showroom on Newbury Street.

Please get in touch with one of our watch experts to inquire about a particular watch brand or model.

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