Our Promise To You

Best of Boston
Named "Boston's Best" in bridal year after year
All Natural
A commitment to natural diamonds for their enduring value
No Commission
Zero pressure to buy with our education-forward approach
Unique & Personalized
Extensive selection of GIA-certified diamonds in all shapes and sizes
What is the difference between natural and lab-grown diamonds?
Naturally Rare
Whereas natural diamonds are formed under the earth’s surface over millions of years, lab-grown stones are mass produced and available in abundance.

Heirloom Quality
Scarcity and geological history give natural diamonds their symbolic value and enduring appeal. It’s why many view them as generational heirlooms.

Long-Term Value
Because they are abundantly available, lab-grown diamonds have little to no resale or trade-in potential. Until they are considered a sound investment, we can’t in good conscience stand behind them!