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Rolex

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Rolex and watchmaking

Excellence in the making

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Welcome to Long's Jewelers

Official Rolex Jeweler in Greater Boston

Long's is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex Watches.

Rolex watches

A close-up shot of a luxury wristwatch focusing on the gold crown and fluted bezel. The crown bears an embossed logo, and the bezel displays sharp, detailed ridges. The watch case has a polished metallic finish, reflecting light beautifully.

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Discover the Rolex collection

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A person with long dark hair sits at a table while another person, wearing a grey suit and gloves, presents a luxury watch from a tray containing another watch. The scene is set in a high-end retail environment with a focus on elegant timepieces.

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Discover Rolex

A commitment to excellence

World of Rolex

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Close-up image of a Rolex watch face with a pen pointing towards the Rolex crown logo near the 12 o'clock mark. The watch's dial features the text

Excellence in the making

Watchmaking

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A close-up of a person’s hands using fine-tipped tweezers to work on the intricate inner components of a watch. Nearby are small tools and additional watch parts on the table, indicating detailed watch repair work.

Our servicing philosophy

Servicing

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A close-up of the Rolex logo, featuring the iconic gold crown emblem above the word

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
A sleek stainless steel wristwatch featuring a black dial with luminescent hour markers and hands, a date display, and a rotating bezel with numerals. The watch is photographed against a gradient teal background, showcasing its polished metal bracelet and clasp.

New watches 2024
A close-up image of a metal stamp with a detailed emblem above a golden, gear-shaped object on a light-colored surface. The emblem appears to be the same on both the stamp and the golden object. The background is minimalist with soft gradients and reflections.

Watchmaking
A person wearing white cloth gloves is adjusting the gold crown of a luxury wristwatch with a two-tone gold and silver metal bracelet. The watch has a fluted bezel and a date display on its dial.

Servicing
A modern jewelry store interior with wooden walls and marble flooring. Display cases with jewelry are on the left, and green chairs with wooden tables are on the right. At the back, there is more seating and a framed picture on the wall.

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