Name: Rolex Datejust 31
Brand: Rolex

Rolex

Datejust 31

Oyster, 31 mm, Everose gold

$35,650

All prices are Rolex's suggested retail price before applicable taxes. Prices can be modified at any time without notice.

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Model availability

Reference:

278275

Model case:

Oyster, 31 mm, Everose gold

Water-resistance:

Waterproof to 100 metres / 330 feet

Bezel:

Fluted

Dial:

Aubergine set with diamonds

Bracelet:

President, semi-circular three-piece links

Movement:

Perpetual, mechanical, self-winding

Calibre:

2236, Manufacture Rolex

Power reserve:

Approximately 55 hours

Certification:

Superlative Chronometer (COSC + Rolex certification after casing)

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Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 kt Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Long's Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.